Introducing the modern CRM Manifesto

I know that a lot of CRM administrators and project managers are not happy with how CRM is being used within their organizations. I also know that a lot of them are not able to use CRM to the fullest. Implementing, using and refining CRM they will face a lot of issues, problems and challenges.


A written statement to publicly declare your intentions, motives, or beliefs. From the Latin manifestus — to manifest, to clearly reveal, to make real.

I believe that CRM can not survive in isolation. The strategy and the tools you need and develop must be consistently used troughout the organization. How will CRM look like when it is fully used? What kind of improvements will that make to way we do business? In a world rapidly changing, it sets new boundaries, opportunities and challenges for everyone involved in a modern business.

Here follows my Modern CRM Manifesto with its suggested six constituents. Its aim is to outline why I believe CRM is more than just a state of the art software system.

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